Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Posted on Posted in Content Marketing

Posted by KristinTynski In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more […]

Product Launches: 5 Unexpected Lessons from the Real World

Posted on Posted in Email Marketing

Apple created a monster. Every September, millions expect Tim Cook to change the world. Steve Jobs actually did a few times. But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. Fanfare is a poor substitute sustainable results. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value […]

How to Use Social Media for Market Research

Posted on Posted in Email Marketing

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans. It’s also a rare source of candid consumer opinion: 80% of social media […]

Is This the Best Brand Partnership Ever?

Posted on Posted in Content Marketing

Brand partnerships are seemingly everywhere and in this social media age, it’s easier than ever for brands to interact. Sometimes it’s less of a partnership than an unplanned Twitter beef, like this takedown of Oreo by movie theatre chain AMC… NOT COOL, COOKIE. RT @Oreo: Ever bring your own Oreo cookies to the movie theater? […]