Business Apologies: What You Should (and Shouldn’t) Do

Posted on Posted in Social Media

You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you: Ignore it and hope nobody sees it?Respond? Spoiler alert: Your answer should be the latter. And it’s not just because 88% of consumers are less likely to purchase from companies that leave complaints unattended. […]

Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Posted on Posted in SEO

Posted by willcritchlow Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO […]

Five Things Micro-Influencers Want Brands to Understand in 2019

Posted on Posted in Social Media

Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings–and incredible endorsement power. Here’s what you need to know to … Read the full article […]

How to QA Ecommerce Email Campaigns to Increase ROI

Posted on Posted in Social Media

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising.Email includes your most-interested customers. The majority of your list is composed of people who’ve already placed an order, so you know that […]

5 Real Examples of Advanced Content Promotion Strategies

Posted on Posted in Email Marketing

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content […]

How Digital Marketing Will Change in 2019

Posted on Posted in Social Media

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s […]

A Proven UX Research Process to Redesign Your Website

Posted on Posted in Ecommerce

Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? And how do you know if your team—or the one you’ve hired—is focusing on the most important things? Many areas yield minor improvements, but […]