Product Launches: 5 Unexpected Lessons from the Real World

Posted on Posted in Email Marketing

Apple created a monster. Every September, millions expect Tim Cook to change the world. Steve Jobs actually did a few times. But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. Fanfare is a poor substitute sustainable results. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value […]

Knowledge Retention: How to Protect Your Competitive Advantage

Posted on Posted in Email Marketing

You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, intracompany transfers, and “the forgetting curve” all play a role, […]

Is This the Best Brand Partnership Ever?

Posted on Posted in Content Marketing

Brand partnerships are seemingly everywhere and in this social media age, it’s easier than ever for brands to interact. Sometimes it’s less of a partnership than an unplanned Twitter beef, like this takedown of Oreo by movie theatre chain AMC… NOT COOL, COOKIE. RT @Oreo: Ever bring your own Oreo cookies to the movie theater? […]

Using STAT for Content Strategy – Whiteboard Friday

Posted on Posted in Social Media

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso […]

6 Ways Social Listening Can Help Your SEO

Posted on Posted in Content Marketing

Gone are the days of SEO being a straightforward process of keyword research, on-page optimization and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used […]

What is a keyword strategy?

Posted on Posted in Content Marketing

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take […]

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted on Posted in Social Media

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you […]