Top trends to increase value for paid search spend

Posted on Posted in Social Media

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for […]

Amazon Advertising + Prime Pantry: What’s the deal for paid search?  

Posted on Posted in Ecommerce

For many consumers, joining Amazon Prime is a no brainer. From free 2-day shipping to unlimited movie and TV streaming, Amazon Prime offers its members tons of benefits that make our lives easier.   Prime Pantry is one such benefit that maximizes convenience and cost savings for consumers. Prime Pantry offers grocery and household items in every day pack sizes (a single box of cereal or a single tube of toothpaste). Amazon ships these […]

Google Ads 2019: What to look out for

Posted on Posted in Social Media

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster […]

Facebook is a local search engine. Are you treating it like one?

Posted on Posted in SEO

As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the relationships between people, places, and […]

Tips to maximize ROI on paid social: Facebook + Instagram

Posted on Posted in Social Media

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40% […]

How to automate yourself to success in PPC

Posted on Posted in Social Media

Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC. Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to […]

PPC advertising: Eight questions your boss will ask

Posted on Posted in Social Media

So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a marketer or assistant, it’s important to understand how this channel will help to reach your company’s online goals. Google Ads is the leading […]