If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for […]
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases target 5 platforms appeared… Please visit Marketing Land for the full article.
Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. The post Client in-housing, competition for talent top digital agency concerns appeared first on Marketing… Please visit Marketing Land for the full article.
The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes January the perfect month to review resumes and make sure they’re up to date on the skills employers are looking for. And for those looking […]
Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. The post The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion appeared first on Marketing Land. Please visit Marketing Land for the full article.
Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. The post Small businesses more likely to shift ad budgets from search, display, paid social to Amazon appeared first on Marketing Land. Please visit Marketing Land for the full article.
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and… Please visit […]
Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. […]
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and optimize each channel with insights you wouldn’t get by keeping things in silos. Search is all about capturing […]
Discover how you can localize paid search and Facebook ads to generate more conversions and revenue. The post 10 Tips to Get More Local Customers from AdWords & Facebook Ads by @lorenbaker appeared first on Search Engine Journal. Read more about this at tracking.feedpress.it.