Top trends to increase value for paid search spend

Posted on Posted in Social Media

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for […]

What can we learn from voice search in 2018?

Posted on Posted in Content Marketing

A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry. Dubbed How Popular Is Voice Search?, the 2018 study is a follow up to the first one that was done the previous year. According to the study, the number of mobile users who trusted the […]

Google Ads 2019: What to look out for

Posted on Posted in Social Media

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster […]

Is This the Best Brand Partnership Ever?

Posted on Posted in Content Marketing

Brand partnerships are seemingly everywhere and in this social media age, it’s easier than ever for brands to interact. Sometimes it’s less of a partnership than an unplanned Twitter beef, like this takedown of Oreo by movie theatre chain AMC… NOT COOL, COOKIE. RT @Oreo: Ever bring your own Oreo cookies to the movie theater? […]

7 things that hurt your SEO rankings and how to fix them

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The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms. After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get. […]

How to optimize your Instagram account for search engines

Posted on Posted in Social Media

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most […]

The Page Speed update: what SEOs need to know

Posted on Posted in SEO

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed […]