Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent The post Digital ad spending to top traditional for first time appeared first on Marketing Land. Please visit Marketing Land for the full article.
At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web browser, leading on most mobile and desktop devices with more than 60 percent share across both platforms. It’s four times more popular than rival browsers. […]
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot. The post Content structure and structured data: Will they impact featured snippets? appeared… Please visit Search Engine Land for the […]
Posted by rjonesx. Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform […]
2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster […]
Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your […]
Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept […]
Google sought to show potential ‘unintended consequences’ of new copyright rules that require fees when content is shown in search results. The post No surprise: Clicks plummet when images, article info stripped from news results in SERP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
A look at how the top Super Bowl brands performed across digital channels during the big game. The post Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi appeared first on Marketing Land. Please visit Marketing Land for the full article.
Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? In this week’s edition of Whiteboard Friday, Britney Muller goes over […]