Google doc rekindles myth that click-through rate affects rankings

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Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again. The post Google doc rekindles myth that click-through rate affects rankings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The technical SEO hierarchy of needs

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What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their… Please visit Marketing Land for the […]

SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers

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It’s time to refine your tactics with tips to avoid big data overload, improve E-A-T Scores and help YMYL industries bounce back after the Medic update. The post SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google may use different ranking weights for YMYL-type queries

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The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation. The post Google may use different ranking weights for YMYL-type queries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.