Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

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A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater precision. The post Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more about this at feeds.marketingland.com.

Practice useful marketing for local business content success

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As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. The post Practice useful marketing for local business content success appeared first… Please visit Marketing Land for the […]

How does Yelp’s review solicitation penalty work?

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Contributor Joy Hawkins provides an overview of how Yelp’s review solicitation penalty works and explains why you should not ask for reviews. The post How does Yelp’s review solicitation penalty work? appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more about this at feeds.marketingland.com.

Finally! The 800 million ways Facebook gets serious about local business

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Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. The post Finally! The 800 million ways Facebook gets serious about local business appeared first on… Please visit Marketing Land for the full article. Read more about this […]

Google My Business expands menu editor to support service menus

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You no longer need to be a restaurant to add your menu of services to your Google local listings. The post Google My Business expands menu editor to support service menus appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more about this at feeds.searchengineland.com.