Business Apologies: What You Should (and Shouldn’t) Do

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You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you: Ignore it and hope nobody sees it?Respond? Spoiler alert: Your answer should be the latter. And it’s not just because 88% of consumers are less likely to purchase from companies that leave complaints unattended. […]

Your Holiday Travel Podcast Playlist

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Are you hitting the road to visit your in-laws this holiday season (YAY! so fun)? Or are you taking a well-deserved trip to somewhere sunny and warm? Or are you enjoying a relaxing staycation with a bit of work email and good cheer (or beer)? No matter what you’re doing, now is the perfect time to […]

Why Local Businesses Will Need Websites More than Ever in 2019

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Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top […]

The State of Local SEO: Industry Insights for a Successful 2019

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Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where […]

Announcing the 2018 Local Search Ranking Factors Survey

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Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and […]