People Who Select Keywords Based On Only Tool Metrics
There are still some people who select the keywords that they see with Ahrefs, KWFinder or any other tool.
Tools save time, they are not 100% accurate.
For being 100% accurate, they need to be trained by Machine Learning technology, but SEO market is not advanced enough.
That's why, you have to look at the top 10 results to find out the followings:
How weak your competitors is in terms of content. How weak is its On-Page. Find the gap that you can fill in your content Can you make better backlinks? Can you make a video to embed in your content?
The list goes on. Use your brain.