Marketers can use the tools to coordinate site and email messages around ad campaigns. The post Jivox adds visual journey maps, site content to its resume appeared first on Marketing Land. Please visit Marketing Land for the full article.
Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform. The post Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop appeared first on Marketing Land. Please visit Marketing Land for the full article.
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute. Read the full article at MarketingProfs
One could say that we’ve become addicted to constant and never-ending self-improvement. But there’s a more important and more meaningful reason behind a continuous quest for self-improvement. It’s the very reason we get into the tech business in the first place: we see something in the environment that can be made better and we think […]
For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter […]
To assess the State of the Conversion Optimization Industry in 2018, we gave a 26 question survey to 701 people who work in the optimization space. This year we partnered with VWO, the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation. This partnership resulted in a great success […]
When marketers set realistic expectations, they’re in a better spot to succeed long term. The post Why content marketers don’t want instant gratification appeared first on Marketing Land. Please visit Marketing Land for the full article.
Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top […]
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. The post Why some marketers say Cyber Week is just too long appeared first on Marketing Land. Please visit Marketing Land for the full article.
This is when we decided to make the shift from text-based communication to visual communication. We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communications, with a seemingly endless barrage of emails flying back and forth. When we were at our annual planning retreat in Puerto […]