[GUIDE] Introduction to Structured Data using Schema.org

Posted on Posted in SEO

Two weeks ago I posted that I was writing a piece on Schema, and was looking for some input (thanks for all the input and feedback, you guys rock!).

I put together an introductory guide explaining:

What is Schema.org? Why should you care about Schema.org? What are the most popular Schema types? How do you implement Schema.org? How to test your Schema.org implementation What search engines support Schema.org Whether structured data leads to higher rankings (this will surprise you) Best practices from renowned SEO experts

There's a ton of articles on Schema out there, but very few of them get regular updates and are actually comprehensible for people without a solid technical background (me included).

This is version 1, I'll be extending it in the near future with more Schema types and site attributes (bread crumbs, search etc.)

I'm very curious what you think of the article: do you feel anything is incorrect or missing? Any areas which you'd like to see extended?

If you have any questions, feel free to ask!

submitted by /u/stevenvanvessum [link] [comments]