Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for measuring video campaign results. The post Facebook missteps highlight what happens when you can’t trust platform metrics appeared first on Marketing Land. Please visit Marketing Land for the full article.
Do you become a different marketer during the holiday season? Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really […]
With online shopping growing in popularity, retailers need to come up with new ways to keep their customers engaged to drive sales. Retail stores are no longer just competing with other neighboring shops. Consumers can shop for virtually anything from the comfort of their own homes or even on the go from ecommerce shops. If […]
Group Admins have a variety of existing controls to monitor both the content and the members contributing to Stories. The post Facebook rolls out Group Stories globally, adds emoji reactions appeared first on Marketing Land. Please visit Marketing Land for the full article.
Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations […]
Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. It’s not hyperbole. Consider the number of interactions it takes to book a room on Hotel Tonight compared to its competitors, something Luke Wroblewski highlighted […]
Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]
Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs. But lead gen, in B2B in particular, inevitably requires data. That data lives in the database, which is, in large measure, the brain of all lead gen initiatives. […]
Chargebacks have become a growing problem for ecommerce companies. In fact, credit card chargebacks are rising at a rate of 20% each year. Statistics show 40% of consumers who file chargebacks will do so again within 60 days. And 50% of those people will file another one within 90 days. Banks and credit card companies […]
Facebook Live is great, but as with any kind of social media marketing, you need to proceed with caution. Blindly jumping in and assuming your video will make an impact is a bad idea — period. In this article you will find tips and strategies to help you ensure your live videos are effective and […]