However social media influence on purchases via other channels is strong. The post Survey: Social commerce held back by security, privacy concerns appeared first on Marketing Land. Please visit Marketing Land for the full article.
I don’t usually go for drastic headlines, but it does seem like some tides have been turning of late. We’ve all followed the stories of data breaches, new regulations, fake news, hacks, ever-rising privacy concerns. Not to mention this week’s discovery that webmaster Google had a breach exposing private data from as many as 500,000 […]
With other social media platforms quickly gaining traction, is Snapchat still worth it for your business? Or is it on the verge of disappearing as well? In this article, we brought you the complete breakdown on everything Snapchat, as well as some expert insight from a few special guests.
English is not my first language. But I’ve been making money online since 2012. There are thousands like me who don’t speak the most widely used language in the world but still make a full-time living from their laptops. That’s the power of the internet. You don’t need anyone’s permission or approval to start a […]
Last month I wrote about China’s search market, how it is dominated by Baidu, and how that dominance is threatened by mobile-only disruptors such as Shenma. While Shenma continues to build on its growth since being launched back in 2014, there have been news reports in the past few months suggesting Google may also be […]
14 million users had names, contact details, bio information, location and search history stolen, among other details. The post Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data appeared first on Marketing Land. Please visit Marketing Land for the full article.
When launching a new website, there are some things that seem unimportant at first, but turn out to really be an issue later on. One of them is the WWW vs. Non-WWW issue. When you first think about it, it doesn’t sound like much of a deal. You might not even care at all […]
When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust? “False expertise” is misidentified competence: We perceive expertise where there is none or evaluate expertise based on irrelevant factors. False experts include legions of self-appointed “gurus” and “visionaries” who saturate […]
Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller agencies. The post Facebook unveils new ad effectiveness tool for Marketing Partners appeared first on Marketing Land. Please visit Marketing Land for the full article.
I know social traffic tends to be under reported due to dark traffic. ie. A click on the link in an Instagram bio won't pass on refferer code to GA, so it is reported as 'direct' instead of 'Instagram'. Does SimilarWeb already account for this? Or should I assume Instagram traffic shown in SimilarWeb for […]