SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers

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It’s time to refine your tactics with tips to avoid big data overload, improve E-A-T Scores and help YMYL industries bounce back after the Medic update. The post SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Blog SEO: add and maintain categories on your blog!

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If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your […]

Lessons learned from launching 100+ content-led link building campaigns

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Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year: […]

Invest in your best. Send your team to SMX Advanced.

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Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over a decade, search marketers have flocked to SMX Advanced for the most elite SEO and SEM tactics and invaluable community networking. Teams that attend reap… Please visit Marketing Land for […]

Google may use different ranking weights for YMYL-type queries

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The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation. The post Google may use different ranking weights for YMYL-type queries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Detecting Link Manipulation and Spam with Domain Authority

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Posted by rjonesx. Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform […]