A new privacy setting allows users to keep their email address from being downloaded. The post LinkedIn’s new privacy setting prohibits marketers from exporting emails appeared first on Marketing Land. Please visit Marketing Land for the full article.
What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more. We looked at the minutiae of each pitch, from the type of […]
Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can […]
It’s almost impossible to come up with a digital marketing strategy to spy on your competitors without consistent information regarding the trends in the niche. And, if you think that it’s only what works that matters, you may not get too far. In order to develop a way to leverage customers’ and influencers’ behavior […]
If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win […]
I received an email from a reader named John asking a fairly common question. So instead of just replying to him personally (which I did as well) I’ve decided to write the answer up as a post so anyone reading can benefit. John asked “What Are The Most Profitable Niches For Affiliate Marketing?” It’s one […]
Even if you don’t know what they actually are, if you use the internet, one of the first things you’ll stumble upon are URLs. We also call them addresses sometimes. You probably don’t spend much time thinking about them, but the World Wide Web is actually built from the ground up on URLs. Every time […]
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. The post Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers appeared first on Marketing Land. Please visit Marketing Land for the full article.
You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group can deliver the answer, but, […]
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong. Your homepage can still look like the one above, which is from one of the largest cryptocurrency exchanges in the world. But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in […]