Marketers can use the tools to coordinate site and email messages around ad campaigns. The post Jivox adds visual journey maps, site content to its resume appeared first on Marketing Land. Please visit Marketing Land for the full article.
For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter […]
To assess the State of the Conversion Optimization Industry in 2018, we gave a 26 question survey to 701 people who work in the optimization space. This year we partnered with VWO, the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation. This partnership resulted in a great success […]
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. The post Why some marketers say Cyber Week is just too long appeared first on Marketing Land. Please visit Marketing Land for the full article.
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion. The post What email marketers should know about Alexa’s latest feature appeared first on Marketing Land. Please visit Marketing Land for the full article.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace appeared first on Marketing Land. Please visit Marketing Land for the full article.
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of… Please visit Marketing Land for the full article.
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management. The post Marketo announces new entry-level certification for marketers appeared first on Marketing Land. Please visit Marketing Land for the full article.
Part 1 of this email marketing series looks at how far we’ve come with email from the days of ARPANET to the creation of a webmail client. The post Email’s humble beginnings and the birth of tracking pixels appeared first on Marketing Land. Please visit Marketing Land for the full article.
Quicksprout is reader-supported. That means we use affiliate links. When you click, we sometimes earn a commission. Learn more. The best domain registrars make it quick to search and buy a great domain name, then easy to configure it and manage it over time. They will also have excellent customer service (both live support and […]