Link building for bloggers

Posted on Posted in Email Marketing

As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines, the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building. What is link building? Link building means, in short, […]

Product Launches: 5 Unexpected Lessons from the Real World

Posted on Posted in Email Marketing

Apple created a monster. Every September, millions expect Tim Cook to change the world. Steve Jobs actually did a few times. But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. Fanfare is a poor substitute sustainable results. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value […]

Shopify Review

Posted on Posted in Email Marketing

Are you about to build an ecommerce website? Build it on Shopify. I kind of wish the answer had more nuance to it, so I could write a more engaging review. But it really is that simple. Ecommerce site = Shopify. End of story. Out of all the decisions you need to make building your […]

Knowledge Retention: How to Protect Your Competitive Advantage

Posted on Posted in Email Marketing

You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, intracompany transfers, and “the forgetting curve” all play a role, […]