There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users. Web chat is often the first impression for customer service interactions. While chat […]
There’s one thing every new website needs….traffic! Without it you have nothing. You can create all the best content in the world or have an amazing product and no one will ever see it. But for so many new website owners traffic is seemingly hard to find (despite it being in abundance and everywhere) So […]
As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you. This is especially important for businesses operating as B2B […]
I launched an SEO company about 3-4 years ago. Most high value keywords for our clients are typically in top 3 (some clients have 300+ in top 3 that we monitor for – previously unranked before I took over). However, about half of my clients (15 or so) email or call me within a few […]
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years. The post Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform appeared first on Marketing Land. Please visit Marketing Land for the full article.
It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Forrester report, happy birthday email marketing, best MarTech rates & more appeared first on Marketing Land. Please visit Marketing Land for the full article.
Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways to keep an audience engaged. […]
Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads. And the better your emails are in composition and structure, the more you’re going to grow your business in a sustainable way. We’ve put together (probably) the largest list of hands-on tips that will help you nail […]
Posted by Dr-Pete In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you’re […]