Chatbots vs. Live Chat: The Questions You Should Ask

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There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users. Web chat is often the first impression for customer service interactions. While chat […]

Ask Yoast: Google Ads and organic rankings

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It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something […]

53 Untapped Ways to Improve Your Email Open Rates

Posted on Posted in Email Marketing

Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads. And the better your emails are in composition and structure, the more you’re going to grow your business in a sustainable way. We’ve put together (probably) the largest list of hands-on tips that will help you nail […]