How does changing product titles effect SEO?

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Lets say for example I have an online briefcase store. Lets say my most popular one is called – "Red & Blue Briefcase" Lets also say this has rankings on the first page of google when you search "Briefcase". If I changed the title to that item to something more brandable like "Desert Briefcase" instead, […]

Ecommerce to group products or not?

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I am opening a store to sell various paper products that comes in different sizes. People tend to search for "size product name". The design of the product is pretty much the same. Would it be recommended to group the products and create a drop down to select the size or create separate products for […]

Ultimate guide to small business SEO

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SEO isn’t just for big business. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This ultimate guide for local and small business SEO will help you get the most out of search by finding your niche, optimizing your pages and […]

SEW Interview: Clark Boyd on visual search

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We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you to search the physical world with your smartphone – what it means for the way search is changing, and whether we’re going to see it […]