Why you should use a focus keyphrase only once

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Your focus keyphrase is the keyword you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus […]

Data on why retail icon Sears fell in new ecommerce economy

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Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in 2005 when Amazon became the […]

New research: The Era of Ecommerce

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Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today. An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, […]

Yandex: Beating Google in Europe’s biggest internet market

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Welcome to the fourth in my series on alternatives to Google. It follows my piece No need for Google back in May and my in-depth reports on Ecosia, DuckDuckGo and Baidu. Today we turn to Yandex. Since we last covered Russia’s search giant (way back in 2015) the engine has reasserted its dominance over Google […]

On-site SEO for international brands, do’s and don’ts

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International brands have their work cut out for them. Building a consistent brand experience across multiple continents and to audiences that speak different languages is no easy task, and the process of translating individual pages from one language to another is time consuming and resource intensive. Unfortunately, much of this work can go to waste […]

How to Handle Duplicate Content For Large eCommerce Website

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Hello, I am managing large ecommerce website, where I have total 240,000+ products and unique almost 50,000+ products. It is a marketplace where many sellers can list their products and start selling. Everything is working fine but I want to know how can I handle Duplicate content, almost every seller posting same content. For example […]

How to plan content marketing for an ecommerce business

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It’s 2018 and running an ecommerce business is a lot more than just selling your products and services online. It requires you to handle everything; inventory management, promotion, shipping, replacements, refunds, order management – pretty much a lot on the plate. Amidst all these job obligations, we hope that you have not managed to ignore […]