As marketers increase investment in Amazon’s ad platform; SMBs, brand experiences and local content present key opportunities. The post How can Amazon chip away at the duopoly? appeared first on Marketing Land. Please visit Marketing Land for the full article.
Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. The post Study confirms brands’ worst fears about unsafe content appeared first on Marketing Land. Please visit Marketing Land for the full article.
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. The post LinkedIn Sponsored Content can now be tracked via Google Campaign Manager appeared first on Marketing Land. Please visit Marketing Land for the full article.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world appeared first on Marketing Land. Please visit Marketing Land for the full article.
Whether you are faced with time constraints or a lack of resources, effort must still be dedicated to creating and revising your content benchmark. Here is a step-by-step guide to creating an express yet comprehensive content benchmark with SEMrush in under an hour!
Pop quiz: If Dwayne “The Rock” Johnson was paid $20-plus million for 2018’s “Jumanji: Welcome to the Jungle,” and his presence in that movie helped it gross more than $950.8 million worldwide at the box office, what is the likelihood your customers will trust him if he recommends your products or services? That’s right. Zip. […]
Every brand has a story to tell. But not every business knows how to inspire its customers to re-tell its story. Despite the inherent difficulty, word-of-mouth marketing is the sort of self-perpetuating machine that should be the goal of every company to engineer. Rather than overspend on traditional advertising, turn to your best and least […]
You’d have to be a killjoy to not smile at the tale of Ritz-Carlton hotel workers reuniting a young boy with Joshie, his beloved stuffed giraffe. The story serves as a stellar example of surprise and delight. When the Ritz-Carlton staffers saw that the young guest had left his favorite toy behind, they decided to take the […]
This article shares three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares. Read the full article at MarketingProfs
Word of mouth is the original marketing. It was, for a LOOOOONG time, all we had. Even today, 50-91% of all purchases are influenced by word of mouth. Yet, NOBODY has an actual strategy for it. You have a digital strategy, and a content strategy, and a social strategy, and a bunch more strategies. Yet […]