The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere. Competition is driving this mad race of ranking further and maintaining your online presence has become more difficult than ever. The top reason for brands taking their Search Engine Optimization […]
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot. The post Content structure and structured data: Will they impact featured snippets? appeared… Please visit Search Engine Land for the […]
Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can […]
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry. Dubbed How Popular Is Voice Search?, the 2018 study is a follow up to the first one that was done the previous year. According to the study, the number of mobile users who trusted the […]
If you want to keep your page out of the search results, there are a number of things you can do. Most of ’em are not hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. […]
What if I told you there’s a passageway directly into the brains of your readers — and it doesn’t involve… Continue Reading The post A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer) appeared first on Copyblogger.
Developer outcry and a study on the performance of content blockers seem to have changed the company’s mind. The post Google won’t block ad blockers after all appeared first on Marketing Land. Please visit Marketing Land for the full article.
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And […]
Posted by scott.taft We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton […]