Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute. Read the full article at MarketingProfs
When marketers set realistic expectations, they’re in a better spot to succeed long term. The post Why content marketers don’t want instant gratification appeared first on Marketing Land. Please visit Marketing Land for the full article.
Below is a list of all of the curated learning paths offered through DigitalMarketer Lab. Under each Track, you will find a link to each of the three levels of DigitalMarketer Lab. Simply choose which track you would like to start with and select the corresponding level of your Lab subscription to get started. Improve My […]
Have you ever stopped paying attention to content when a publisher stepped up their marketing game? I know I have…. Continue Reading The post What People Actually Want to Avoid (It’s Not Marketing and Selling) appeared first on Copyblogger.
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product. The post Bombora now shows clients online content interests that led to a purchase appeared first on Marketing Land. Please visit Marketing Land for the full article.
No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much […]
If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured […]
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. The post Measuring return on content: It’s simpler (and more important) than you think appeared first on Marketing Land. Please visit Marketing Land for the full article.
Much is made of email content or design–and rightfully so–but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation. Read the full article at MarketingProfs
Let’s get this out of the way: You are a badass. So how come no one else knows that yet?… Continue Reading The post 3 Steps that Superior Content Creators Can Take to a Badass 2019 appeared first on Copyblogger.